Saadia Asad Official Global Stockist | Noor Luxe Chikankari & Festive Couture

Saadia Asad: Defining the New Dimension of Global Pakistani Fashion

A graduate of the London School of Economics (LSE), Saadia Asad brings a unique, disciplined approach to design that bridges the gap between Eastern tradition and Western preppy trends. Her brand, Noor by Saadia Asad, is celebrated for its "Continuous Evolution"—a process that revives classic needlecrafts like Tar Kashi, Gara, and Cutwork using contemporary industrial mediums. For the global woman, Saadia Asad represents a bold, opinionated wardrobe that is as courageous as it is elegant.

At UY Collection, we are the international gateway to this "Trilogy of Style," providing authenticated access to Saadia Asad’s most prestigious drops for our clients in London, New York, and Dubai.

The 2026 Signature Global Collections

• Noor Luxe Chikankari '26: The brand's hallmark. Featuring Schiffli Laserkari on high-density Pima lawn, this collection is the ultimate summer statement for garden parties and Eid brunches worldwide.

• Noor Handcrafted Velvet: Inspired by Middle Eastern elegance, these jewel-toned velvet ensembles with meticulous "Adda" (handwork) are a winter wedding staple in UK and Canada.

• Printkhas & Winter Pashmina: A blend of rich winter prints and intricate embroidery, paired with heritage Pashmina shawls—essential for those seeking warmth without compromising on runway perfection.

• Noor Western & Kaftans: Designed for the jet-setting international lifestyle, these pieces offer a fusion silhouette perfect for destination events and resort wear.

3. The UY Global Advantage: "Quality Without Compromise"

Artisanal Bespoke Tailoring

Saadia Asad’s designs often feature "Boring" (eyelet) embroidery and complex scalloped hems.

• UY Tailoring Standard: Our tailors are experts in handling Saadia's signature Schiffli fabrics. We use high-grade cotton-silk linings that match the base fabric perfectly, ensuring the laser-cut details are visible but modest.

• Campaign Precision: From the specific placement of "Gara" embroidered patches to the finish of digital printed chiffon dupattas, we replicate the official brand shoot look for every global customer.

Direct Global Logistics

• 100% Originality Verified: We source directly from the Saadia Asad design house. Every piece includes the Official QR-coded Inlay Card and authentic brand tags.

• Express Global Delivery: With a $35 flat worldwide delivery fee (or free for qualifying orders), we reach USA, UK, and UAE doorsteps in 5–7 business days.

4. 2026 Saadia Asad Style Matrix

5. Global Buyer FAQs

Q1: Is Saadia Asad's sizing different for international customers?

A: Saadia Asad generally follows a standard boutique fit. However, at UY Collection, we offer Bespoke Tailoring. Whether you need a standard Small or a custom-measured fit, we adjust the pattern to your specific body type.

Q2: How do you handle the "Boring" (holes) in Chikankari for modest wear?

A: This is our specialty. For our global clients who prefer modesty, we provide Full-Length Matching Linings for the front and back, and can even line the sleeves upon request, so the beautiful Schiffli work remains visible but opaque.

Q3: Does the Winter Pashmina collection include a real shawl?

A: Yes! Saadia Asad’s Winter Pashmina series comes with an intricately embroidered or Kaani-printed shawl that is a standalone luxury item.